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German statistician Ernst Engel found that the ratio of household income and food expenditures shows that the degree of affluence life. As household income increases, spending on food fell, expenditure rose clothing, housing, transportation, recreation, tourism, health, education and other projects. Cheap Moncler Jackets China in the late 1980s, the proportion of urban residents accounted for 11% of the clothing expenditure; in the late 1990s accounted for 17%, per capita consumption of clothing increased by 332 yuan. Clothing market prospects bright.
As the market empty, it does not mean that there is a real market. Enterprise into marketing, also defeated in the marketing. Twenty-first century apparel market, it must be the world marketing company. Garment enterprises should pay more attention to marketing strategies. In this regard, as a marketing research planner, author of special clothing marketing a comprehensive study, the outcome is willing to share with readers.
First, the concept of the living standards of apparel and clothing concept
1. living standards of low-quality period is:
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