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Good Solid Advice About Facebook Marketing That Anyone
Can Use

Following trends and being up-to-date is crucial for anyone who needs to market a product or
service.[img]http://media4.picsearch.com/is?4jopV_G0v3QOEawbusUgxd5qE32LIkEq-7HgfQEMoC0&height=226[/img] Facebook is an easy and low-cost way to
make your business more accessible to customers.
The following article will give you advice on using Facebook for your marketing campaign.

Reach out to the friends of your subscribers by encouraging them to share your content.
You could for instance ask subscribers to share your updates to receive a coupon code or
focus on sharing entertaining content your subscribers will want to send to their friends.
Keep track of which strategies work best.

Contests are a good way to market and get new followers
on Facebook. Provide discounts and prizes to those who
give your page a "like." Make sure you really do award the prize so you will be viewed as an honest businessperson.

Do not repost any pictures on Facebook that sensationalize tragedy.
You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite.

You will be looked at as someone that is trying to profit from the bad fortune of someone else.

If you are going to share images with your fan base, make sure that you
know exactly who or what is being portrayed. Posting a picture of one person and saying it is
someone else is a very terrible faux pax. It may
give people the idea that they are not individuals in your eyes.

Use a cover photo on your Facebook page that really shows off your
brand. For example, show a picture of one of your bestselling products.
You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.

Never neglect your existing base. There are people that
just want likes and then they forget about existing fans.
To maximize the impact of your Facebook marketing campaign, you have to
maintain the respect of your audience. This engages your consumers with your brand,
so you can't forget who your champions are.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.

Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.

Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.

Offer a reward to those that already frequent your page for telling their friends to like your page. This is a relatively cost effective way to interact with those that already are interested in your business, as well as an easy way to spread the word about what you have to offer.

Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.

Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.

Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won't make any sense to post it if it has nothing to do with what you are selling.

Include your logo in your profile photo on your Facebook business page.

Don't change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, they may become confused and ignore your posts.

Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.

Try to post photos to your Facebook page that are professional. You want the photos to reflect the professional nature of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don't post anything that
will give people a negative view of your brand.

Ask page followers to post reviews of your company
on your Facebook page. People who are interested in what you have
to offer appreciate reading what others have to say about your services
or products. Potential customers will have an easier time making decisions
about what you offer when they can see reviews from past customers on your business's Facebook page.

Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyone that happens upon your page without being so bold that you put them off. It is best to stay away from hot colors, however, as that can be very difficult to view on a computer.

You should be feeling a lot more confident now about your ability to use Facebook for marketing purposes. After reading this article, you now know that Facebook isn't a big, scary monster -- in fact, it's easy to use! Choose at least one thing to do every day so you can jump-start your marketing campaign.

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